Why Are My Emails Not Opened?????

Thu, Jul 19, 2012

Branding Yourself, Social Media

Did I get your attention? The title of your blog post or even the subject line of an email will determine if someone will even check it out.
Watch my short video clip.

If you have some ideas to share ,please comment below!
Thanks for stopping by.

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19 Responses to “Why Are My Emails Not Opened?????”

  1. Anne Woko Says:

    Great video Beverly…I totally agree with you. Your headlines, whether it be an email, a blog post an ad or anything else are the most important part of your content. If people don’t feel compelled to open or click, then you won’t get much of a result. I think the more striking your headline the better, I’ve found unique headlines work better than the standard headlines people use in order to please the search engines (for blogging and articles). It’s important to have your keyword in there, but you can always use it in a unique way. Thanks for the reminder x
    Anne Woko recently posted..Online Versus Offline: A Personal Experience

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    • Beverly Says:

      I have not always done this but I will from now on.I know what makes me open an email or read a post. Thanks Anne for stopping by.

      Reply

  2. Debi Talbert Says:

    Thanks for this great video Beverly. I’m just now taking the brave step outside my comfort zone and doing video. It’s really fun and enjoyable. One of the things you ask yourself ……”What did I wait so long?”

    Anyway….I digress from your topic…..getting emails opened. Your tips gave me some things to think about as a move forward.
    Debi Talbert recently posted..Menopause Weight Gain 12 Week Body Transformation

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  3. Tonya Sheridan Says:

    Great advice Beverly! The titles of articles and headlines for emails are so important as people are inundated with information.
    Tonya Sheridan recently posted..How to Create Your Own Emotional Comfort Zone

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  4. Kim Stanbrook Says:

    Agree, the titles or headlines are critical and need to be targeted to what you are offering so people will open them and want to find out more. I am so used to seeing the same titles now for certain types of emails I don’t event open them now – the more unique and targeted, the more likely it is that I will open it up.

    Reply

  5. Lesa Says:

    Great advice, Beverly. Most people don’t think about their audience when they write their titles and subject lines… but the more you can craft your title as the answer to a question your target reader is already asking, the better off you are (and the more people will actually click and read your stuff).
    Lesa recently posted..The VERY Best Tool for Managing Online Passwords

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  6. Angus McEwan Says:

    Great video and post Beverly. Your title grabbed my attention. But thanks for the reminder of the importance of email and blog titles.

    I like the way you showed us real examples.

    Angus.
    Angus McEwan recently posted..Why I hate commenting on your Blog – Post 2

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  7. Jean Says:

    Great video! Definatley an area I need to investigate.

    Jean
    http://www.connectingliveswithcards.com
    Jean recently posted..Garbage In Garbage Out

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  8. JonBarry Says:

    What a great post Beverly – it certainly got my attention.

    At times I feel we may at times write headlines that explain the post contents, so the reader gets what we promised, but it then is a flat headline.

    We need to add curiosity.

    And we will be hearing a lot more of that when……

    Posted By Jon Barry
    JonBarry recently posted..Welcome to Jon Barry’s Comms Check

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  9. Nathalie Villeneuve Says:

    Great topic and so true about the importance of coming up with catchy title…Copy writing is a major key to successful marketing ;) Great share ~ Nathalie
    Nathalie Villeneuve recently posted..Flowing Into Marriage

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  10. Tracy Says:

    Good stuff, Beverly! I love that – was just thinking the email I sent today might have been kind of boring, but it’s still getting opened. If that rate slows down, then I’ll be examining the subjects AND whether my content makes people want to come back for more. Thank you!!!

    Reply

    • Beverly Says:

      If people like you then they will open with almost any title but new viewers sometimes need to be enticed.

      Reply

  11. Lynda Cromar Says:

    Actually the single most important thing we can do for our e-mails, our blog posts and for our capture pages is pay greater attention to our headlines.

    Those headlines or subjectlines will absolutely determine whether they actually open..

    I use the curiosity factor most of the time, works like a charm!
    Lynda Cromar recently posted..How Would Juggling Help You Learn How To Succeed In MLM Business

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  12. Patricia Gozlan Says:

    Great video about the titles of our blog posts.

    They count for more than 80% on the decision if they will be opened.

    There is an art to writing catchy headlines,it is important to know who our target market is to leverage their needs;)
    Thanks Beverly!
    Patricia Gozlan recently posted..How to Get Rid of Your Worst Fears in Less Than 20 Seconds Using 1 Simple Tool of NLP

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