Hi Friends! I hope this is a fantastic day for you!
Do you think you can change yourself online? If you have been branding yourself one way, can you make a change without losing followers?
I am a Health Nut. I have always branded myself that way. I am still very passionate about Wellness and I will still have posts on the subject. My Total Wellness TV Site is still up and running.
I have other passions as well and now you will be seeing more of those on this blog. You will be seeing more about Social Media Marketing tips and tools, especially anything to do with video marketing. I even have a mentor I suggest you too follow, Perry Lawrence, aka Ask Mr Video. Check out my recommended resources above. Perry is awesome and so talented.
So how do you change from one kind of person to another? You just do it. Many people have changed professions late in life and do you think they lost friends because of it? No. Social Media is the same thing. If your friends want to stop following you because you realized your passions have shifted, that’s fine. You will have new followers that identify with you.
Here are a few suggestions for you if you are just starting the branding process.
1. Decide on a niche
Is there something you are very passionate about and know who your followers would be for that niche.Organize your blog with material about that passion. Use video with all your posts.
2.Your Profile
Your profile on your blog, Facebook, Twitter, YouTube, any site you choose to use should promote the same brand. If you check out my sites you will see the same picture. I am branding myself with the picture along with the posts. Notice most all posts have a video.
3. Start a Blog- If you can buy a domain with your name. www.YourName.com . If your name is taken then try “WhoIsYourName.com” or “TheYourName.com” or MrYourname.com. Do your best to brand your name in the domain URL.
3. Content – Update your content regularly with good information. People will come back when they know you add new and valuable content each week.
4. Use A Lot of Video -My latest and greatest recommendation is this tool Talk Fusion. This Social Media Marketing Company Focuses On Video Technologies. It is the best and most comprehensive tools for video branding I have found. If you give me your e-mail address, I will send you a personal video e-mail. Really cool. Check out my interview with Scott Scales.
Video Example
Click here to view video
Branding is easily done if done correctly. Changing your Brand can be done too, it takes work and time.
What would you add to my suggestions above? I am looking forward to your comments.
23. June 2010 at 3:05 pm
Perry Lawrence provides tons of valuable information.
Talk Fusion is a nice looking product too.
Thanks Beverly!
23. June 2010 at 7:09 pm
Perry is great.Talk Fusion is amazing.I will send you a video e-mail.
23. June 2010 at 3:30 pm
hi bev … i agree with you on the video. Do as much as you can and make sure you get it into the emails to your list … i.e. Talk Fusion =)
23. June 2010 at 7:10 pm
Thanks for stopping by Jason.
24. June 2010 at 12:17 pm
Hi Beverly, I think you can change your brand, or create a blog that has “all” of you on it. I hope to be doing that down the road. Thanks for the tips!
24. June 2010 at 12:52 pm
Lesly,
Best of luck with the changes.
25. June 2010 at 11:28 am
Beverly,
You have shown that you can change your brand. You have kept everything else, just changed the subjects you write about. I think the way you did it, without much change to your website was a good tactic. A gentle way to transition from one to another. Still have your “personal” brand that others can identify with.
Val
30. June 2010 at 5:12 am
Thanks Val.I am still passionate about Health but felt the need to expand and change too.I appreciate your supportive words.
2. July 2010 at 11:11 am
Hi Beverly! I like to think of it more as ‘expanding’ your personal brand, instead of changing it – since it is ‘personal’ we are all growing and our interests expand. I think it’s fascinating to see the different directions people go over time – the path of growth is awesome! Thanks for sharing your great ideas on how to focus each aspect of our growth.
–Lori
3. July 2010 at 5:46 am
That’s a great point Lori.I like that,”expanding” your brand.Thanks for sharing that.It is fun to watch people grow online.
3. July 2010 at 8:25 am
Great post, I’m off to check out Talk Fusion.
3. July 2010 at 9:11 am
It is the best tool I have come across.Let’s talk about it.
3. July 2010 at 9:17 am
A great tool.I just sent you a video e-mail. Let’s talk soon.
3. July 2010 at 1:41 pm
You will love Talk Fusion if you like video.Let’s talk.
9. July 2010 at 11:00 pm
Beverly,
Thanks so much for the info, I really need to start using video as a major component in my blog, I’ll keep coming back here because you seem to be at the cutting edge of video marketing! Great Post!
Spencer
10. July 2010 at 4:07 am
Thank you Spencer.
13. July 2010 at 7:44 am
Hi Beverly,
Thanks so much for another great article!