Beverly Monical

Four Powerful Strategies for Becoming The “Go To” Person In Your Business

Beverly — Tue, 20 Jul 2010 20:12:31 +0000

Being the “GO TO” person has become quite a ‘buzz’ word, but can I tell you it is one of the most important marketing concepts you need to firmly grasp if you want to cut it as a guru and expert in your chosen niche.

Positioning yourself as that person means controlling how your customers and prospective customers JV partners, suppliers, affiliates think and feel about you and your business in comparison to other, similar businesses competing for their attention.

Look at sports stars and athletes, as soon as they take pole position, sponsorship opportunities, partnerships, and deals come knocking on their doors. Tiger Woods is a great example of that. He had all kinds of sponsors BEFORE his bad publicity.

Have you heard of Jessica Watson, the youngest female to sail solo around the world? 12 months ago she was unheard of but today she is a worldwide star and name. This would have been a very different story had she not set out to play the ‘fame game’ before she went on her epic adventure, it was all in the planning!

Strategy #1 – Describing what you do to attract what you want
The best business names telegraph what the business does. For example, my blog tag line is ‘The Video and Online Marketing Mentor’, it tells everyone that I have knowledge in Video as well as Online Marketing . I believe that if a 10 year old can’t describe what you do by your business name then neither will your target audience. If, what you do, is not in the name then it must be at the very least in the tagline.

Now this next statement may have you scratching your head, wondering what I’m going on about…. Your business name and tagline has to have a rhythm to it!! What do I mean by that? Well if someone is driving past a sign, sees your business name, but have no pen or paper to write it down, will they be able to recall it later on? If it has a rhythm to it they will. A rhythm is like a rhyme; it naturally flows and rolls off the tongue.

Strategy #2: How to position yourself with your price
It’s not sustainable for a business that procures its customers with the lure of “lowest prices”. You cannot build long-term customer retention via the cheapest price. You should be building a business on quality, value, service and unique benefits.

One of the most interesting things about price is not its impact on your profit or your income, but its impact on your positioning. Often, under-pricing sends the wrong message. .

Research has shown that when a person doesn’t pay for a product or service, they don’t value it as much as if they had invested in it with money from their back pocket. As the saying goes “you pay peanuts, you get monkeys!” You need to get people to have some skin in the game in order for them to value what it is that you’re providing and for them to respect you as a professional.

Strategy #3: How to make your image work for you
To be perceived as a successful entrepreneur you must match the image of a successful entrepreneur. Places of business, product packaging, brochures, website design, business cards, your car are the subject of the same image concerns as are individual appearances. Whether I walk on stage in a suit or in jeans has nothing to do with the quality or value of the speech I deliver but it will have everything to do with how I’m received.

Strategy #4: You are who you hang with
Many people have heard me say “do you want to fly like an eagle of hang on the ground like a turkey?” If you were to add up the net worth of 4 of your closest friends and then divided it by 5, that’s your average net worth. Successful entrepreneurs operate at a different vibrational frequency than unsuccessful people. If you want to position yourself as successful and become successful you need to associate with people who already have what you want. You’ll be surprised how much of their energy, vibration, knowledge, wisdom and success will rub off onto you.

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Videos Are Awesome For Everything Online,Period!

Beverly — Thu, 15 Jul 2010 10:47:20 +0000

Do you want to be known online?
Do you want people to recognize your face as well as your name?
Do you want to be the “Go To Person” in your Niche or business?

If you said yes, then I have a tool you should check out TODAY!
The price is right!
The Tools are awesome!
It is so EASY to use!
AND it can be another stream of income IF you want it to be!
Sound Interesting??? Watch this tutorial I have done just for you. Call me or just go here and get started using this tool today.
You are going to THANK me for showing this to you. I have no doubt about that.

Questions? Contact me at Beverly@BeverlyMonical.com

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Are You What You Think?

Beverly — Tue, 13 Jul 2010 16:26:10 +0000

When I taught school,I was always telling my little 6 and 7 year old students that they could become anything they wanted,IF they worked hard. I told them that hard work and persistence would pay off for them. One of my favorite stories to read to them was The Little Engine That Could. Do you remember that story? Here it is on video for those of you that may not have read it before.

Just like this engine, if we keep going when our businesses get tough and NEVER quit, we too can reach our goals. Believe you can just like The Little Engine. Tell yourself, I Think I Can, I Think I Can… or even better say, I Know I Can,I Know I Can….

Every person reading this post can meet their goals with the correct Tools, Education, Leadership and Team. Sometimes you might need to ask for help from a coach and that’s okay. Never Quit and always move forward and you WILL SUCCEED just like The Little Engine.
A good friend of mine Frank Profeta, has a great post on this same subject. He even gives away a copy of the book titled As A Man Thinketh. Check his post too.
Please leave your comments below. I look forward to reading them.

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Can We Learn From Wolves About Teamwork?

Beverly — Sat, 10 Jul 2010 16:46:49 +0000

I know I just did a post about Teamwork recently but I came across another amazing movie from an email I received from Simple Truth’s and it was about Teamwork again. Those of us that are in tribes, syndication groups or even Network Marketing should understand the power of Teamwork.

This time it is talking about teamwork and showing how it works in a pack of wolves. Rudyard Kipling wrote:” For the strength of the pack is the wolf, and the strength of the wolf is the pack.” What do you think he meant by that statement?

A successful team has members with different roles. All the roles play a crucial part in the teams success. In business it is all about setting goals and working together to achieve Long Term Success.

Getting along socially is important too. If you like your teammates, then it makes working together fun too.

Communication with your team is of vital importance too. When the leader maintains an open line of communication and is willing to make changes to their strategy to achieve success for the team, then you are on a strong and amazing team.

Loyalty to your team is important too. From the head of the team to the newbies, every member is important and should be made to feel a part of the team.Even the newbies can have a huge impact to the teams future if led and shown the way from the first day they joined.

Pay close attention to the Video and especially to the Wolf Credo at the end.

Please leave your comments below. I appreciate them!

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The Power Of Teamwork

Beverly — Mon, 05 Jul 2010 18:53:31 +0000

Is a football team successful if they have people that look out for number one? People that want to get all the glory and say I make this team what it is. No, not in most cases. That is true in any team sport. The players must work together to become the best and most successful team in their sport. There will be leaders on the team, ones that are more talented or gifted but, they make sure they lead by helping everyone else.

I believe this is true in business too. There will always be someone leading but if they are a great leader they work with their team. They teach, they share, they help and they teach others to become leaders. Effective leaders are upfront and lead by positive example.

Ever heard of the Blue Angels? Now these guys must work as a team or their lives are at stake. The Blue Angels build every show around a center point and build their team around shared values. Without shared values, peak performance isn’t possible. Watch this video. Teamwork

How would you answer these questions about your team?

At what level does your team operate?

Is it time to raise the bar?

What is the level of trust on your team?

Does your team communicate openly and honestly?

Is your team ready to take off and reach new levels of success?

Are you?

Comments are appreciated and welcome.

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How To Create More Leads With Videos

Beverly — Sun, 04 Jul 2010 18:21:17 +0000

Admit it. The title made you stop and read this post. We all want leads and if you can get MORE then why not see what this post is all about, RIGHT?

Well I am going to share with you a Free Webinar that will tell you how you can get leads for Free using video. Go to this link, FREE LEADS WITH VIDEO and spend 15 minutes with my good friend Melissa Mitchell aka Marketing Mama. She and I are doing some online marketing together and she was so kind to do this for all of you recently. It is prerecorded and you are lucky enough to hear it too.

Let us know what you think of the information. Comments are appreciated below.
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Videos Are The Best Way To Brand You

Beverly — Thu, 24 Jun 2010 19:14:15 +0000

If you are looking for the best way to get yourself known online then first go get a video camera. Which one is best? Check out this Video.

After you get your camera, start shooting video. The more you do it the better you will become. Get a YouTube channel(videos 10 minutes or less)and a Viddler account for any videos longer than 10 minutes.

Make sure when you start “shooting”,(term for taping) that the lighting is correct. Lighting should always be in front of you. Never behind you. Watch this clip. Natural lighting is best.

Use video on every post you do. Use video when you send e-mails. I have found the most amazing tool for video e-mails. It has several other amazing tools you get when you sign up. Check it out here and see all the amazing tools.
I even have an online video business card.

Video is THE BEST tool for branding yourself.

Watch and Listen. I always love your comments.

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Can You Change Your Brand Online?

helper — Wed, 23 Jun 2010 19:38:44 +0000

Hi Friends! I hope this is a fantastic day for you!

Do you think you can change yourself online? If you have been branding yourself one way, can you make a change without losing followers?

I am a Health Nut. I have always branded myself that way. I am still very passionate about Wellness and I will still have posts on the subject. My Total Wellness TV Site is still up and running.

I have other passions as well and now you will be seeing more of those on this blog. You will be seeing more about Social Media Marketing tips and tools, especially anything to do with video marketing. I even have a mentor I suggest you too follow, Perry Lawrence, aka Ask Mr Video. Check out my recommended resources above. Perry is awesome and so talented.

So how do you change from one kind of person to another? You just do it. Many people have changed professions late in life and do you think they lost friends because of it? No. Social Media is the same thing. If your friends want to stop following you because you realized your passions have shifted, that’s fine. You will have new followers that identify with you.

Here are a few suggestions for you if you are just starting the branding process.
1. Decide on a niche
Is there something you are very passionate about and know who your followers would be for that niche.Organize your blog with material about that passion. Use video with all your posts.

2.Your Profile
Your profile on your blog, Facebook, Twitter, YouTube, any site you choose to use should promote the same brand. If you check out my sites you will see the same picture. I am branding myself with the picture along with the posts. Notice most all posts have a video.

3. Start a Blog- If you can buy a domain with your name. www.YourName.com . If your name is taken then try “WhoIsYourName.com” or “TheYourName.com” or MrYourname.com. Do your best to brand your name in the domain URL.

3. Content – Update your content regularly with good information. People will come back when they know you add new and valuable content each week.

4. Use A Lot of Video -My latest and greatest recommendation is this tool Talk Fusion. This Social Media Marketing Company Focuses On Video Technologies. It is the best and most comprehensive tools for video branding I have found. If you give me your e-mail address, I will send you a personal video e-mail. Really cool. Check out my interview with Scott Scales.

Video Example

Click here to view video

Branding is easily done if done correctly. Changing your Brand can be done too, it takes work and time.
What would you add to my suggestions above? I am looking forward to your comments.
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What Makes A Good Business Partner?

helper — Mon, 21 Jun 2010 20:29:18 +0000

I have been in the Network Marketing Industry for 4 years. It is an amazing business to be a part of because of the perks once you make it a success.

The first company I was with was an awesome company, great products, and very prominent. The only problem I had was I never even thought about choosing my business partner. I just joined and then quickly realized I wasn’t going to get the support I needed at all. You might say but Beverly, it was your business and that shouldn’t have mattered. My response is it did because I was a complete “Newbie” and needed training and guidance from my partner which she was unable or unwilling to provide.

My second company I joined because of the Leader that introduced me to it. It was obvious that He was going to give me the training and guidance I needed to succeed. That time I chose the leadership as well as the company.

What makes a good business partner? Here are a few characteristics I believe you should look for…

1. Person Of Passion – Do they use video so you can see and hear their passion as well as write it. Can you hear the belief in their voice? Online marketing should use video to connect.

2. Person of Vision - Do they believe in themselves enough to be your leader? Can you see their vision because of their attitude?

3. Fearless Person – They get out there and don’t care what people think. They add value to the market place. They go out of their way to help anyone, not just their team. They are not a quitter no matter how hard it gets because Network Marketing is NOT FOR SISSIES!

4. Compassionate Teacher – By this I mean they will use different methods for their team members. Everyone learns differently. Being a versatile educator. I learned that is mt 20 years as a school teacher.Many different learning styles.

5. Master Marketer - A person that loves the challenge of learning all the tricks of the trade. They take classes, learn the skills and put it to work for them and their team.Constantly learning to improve and grow.

6. Team Spirited Person – A great leader is unselfish and gives to her/his team. They want their team to succeed so helping them is a priority. Their success will equal to the team’s success.

How do you find these leaders?

Find the person you click with and watch what they do. Joining up with a successful person is important but also just as important is the team they are on. If the team is strong and helps its members then you are in the right place. Sometimes the newer leader is even a better choice because they are driven and will be even more willing to work with their team so success is met.

Look for the passion in them.
Look for the commitment to succeed.
Look for the person you feel you can communicate with easily.
Look for the leader you can learn from.
Success in any business happens when the leader is a Giver to their Team.

Are you the partner I have been looking for to join my successful team? Let’s talk and see if we have what it takes to create synergy together. Contact me at 336 430 7393 begin_of_the_skype_highlighting 336 430 7393 end_of_the_skype_highlighting.
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Regret Is A Heavy Burden To Bear

helper — Wed, 16 Jun 2010 18:18:28 +0000

Have you ever had regrets?
Have you ever wished you could turn back time and change something you did or said?

If the answer to these questions is no, I applaud you for being such an awesome human being.
If you answered yes, then this is for you.

Contrary to popular belief, we cannot control our time here on earth. We can be the healthiest person on the planet and still leave this earth in a second if it is our time. Only God knows our final day on earth.

Being aware of that, we must live each day like it could be our last. By that I don’t mean doing crazy things. I mean make sure your family and friends, the ones most precious to you, are never left with angry words between you.

We all get angry with our family members. It’s human nature to disagree. Things will happen that will make you angry but… it doesn’t mean your love is gone. At that moment you may feel that but as times passes, you may even forget why you got so mad.

During these times, watch your words. What if you said something to your spouse, your parents, or your child that was really unkind and they left with those unkind words in their thoughts. The next day you get a call that they are dead, would you have regrets?

My husband died unexpectedly in a car accident 9 years ago. We hugged and kissed that morning as usual and within 30 minutes after he left I got the call of the accident. I have always been thankful we had a great last night together and a pleasant morning too. I had no regrets just sadness because he was gone.

A friend of mine that I met through Social Media just lost her 9 year old daughter a week ago. She fell out of a kayak at Lake Michigan and as of this moment, her body has not been found. What a Tragedy for this family. I can’t even imagine what they are going through. I pray there are no regrets here. Do you think they woke up that day thinking this was the last day she would be alive? She was 9 years old and healthy so I am sure that never crossed their mind.

Make each day count.

Stay connected with your loved ones.
Call your parents often, even daily as they grow older. Forgive them if they have disappointed you.

Remember, everyone will die sometime so don’t put off telling someone you are sorry or that you forgive them. Bitterness will hurt you the most.

Forgiveness is the best choice anyone can make.

Will you have regrets if your mom or dad died today?
Will you have regrets if your child died today?
Will you have regrets if your spouse died today?

You may not have tomorrow. You may only have today.

This was weighing heavy on my heart and I wanted to share. Comments are welcome.
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